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ABOUT ME

Hi, my name is Andrea Alvarez, and I’m passionate about all things creative—from sketching and graphic design to content creation and branding. I discovered my love for creativity at a young age, spending hours drawing and finding peace in the simple act of putting pencil to paper.

Over time, I realized that what felt natural to me could also become a career. Today, I’m especially drawn to graphic design, branding, and social media, where I can bring ideas to life and connect with others through visual storytelling.

As a recent graduate, I’m excited to step into the creative industry, continue developing my skills, and explore new opportunities that allow me to grow and create with purpose.

SKILLS & achievementS

EDUCATION

Bachelor of Arts in Business Administration,

Concentration in Marketing

SOFTWARE SKILLS

Adobe Illustrator

Adobe Photoshop

Canva

Procreate

LANGUAGES

English (Native)

Spanish (Fluent)

Bronx, New York

Contact Me

TABLE OF CONTENTS

CONTENT CREATION
ILLUSTRATIONS
CREATIVE DIRECTION

CONTENT CREATION

1. FLYERS

Embrace Thy Crown is on-campus organization that sought to empower its members to boldly and confidently find love in their natural hair. My time volunteering in the PR position entailed creating flyer designs for upcoming events to share on our social media platforms.

From fundraisers and meetings to large scale school events, a consistent concept remained that aligned with the mission for the organization while remaining visually appealing. 

TASK

PROJECT DETAILS

DATE

August 2024-May 2025

SOFTWARE

Canva

FOCUS

Engaging Target Audience

Strengthen Brand Identity

ROLE

Graphic Designer

2. Short-form content

For Embrace Thy Crown, I created dynamic short-form video content to capture the energy and spirit of the organization’s events. This involved filming live events, coordinating shots, and editing footage to produce engaging videos optimized for social media and digital promotion. Through editing, I highlighted key moments, storytelling elements, and the organization’s empowering message, helping to visually communicate their brand identity and connect with their audience.

TASK

PROJECT DETAILS

DATE

August 2024-May 2026

SOFTWARE

CapCut

Canva

FOCUS

Bringing brand personality to life through short-form video

ROLE

Short-Form Video Producer

Table of Contents

ILLUSTRATIONS☟

ILLUSTRATIONS

1. Illustration Rendering

Assisted Canales Studios in creating digital sketches and renderings of the new KIPP NYC school building for an advertising campaign. Translated architectural renderings into detailed, shaded illustrations using Procreate, helping to visualize the envisioned space while maintaining the client’s artistic direction.

TASK

PROJECT DETAILS

DATE

January 2026

SOFTWARE

Procreate

FOCUS

Translate architectural renderings into polished digital illustrations using Procreate

ROLE

Illustrator

2. bRANDING & MERCH

Designed a series of custom illustrations and logos for an independent creative and musician to support her album launch and personal brand. Translated her inspirations—clouds, planets, celestial imagery, and personal features—into sketches and refined digital illustrations using Adobe Illustrator.

Developed visual assets including logos, posters, sticker concepts, and merchandise designs that reflect her artistic identity and cohesive brand aesthetic. Oversaw the project from concept to final polished artwork, ensuring each piece aligned with her vision and brand narrative.

TASK

PROJECT DETAILS

DATE

September 2023

SOFTWARE

Adobe Illustrator

Canva

FOCUS

Create a cohesive visual identity that reflects the client’s artistic vision and personal brand

ROLE

Illustrator

Brand Designer

Video not developed or produced by me; included to highlight merch design in use.

3.MERCH Design

Designed merchandise for Embrace Thy Crown in collaboration with Reign Industries as part of a brand partnership project. Sketched original artwork and developed it into a finalized apparel design using digital tools, combining elements of both brands’ logos and missions into a cohesive visual concept.

Led the creative process from initial concept to final draft, while Reign Industries managed production, resulting in a design that reflects both brands’ identities.

TASK

PROJECT DETAILS

DATE

August 2025

SOFTWARE

Sketchbook

FOCUS

Develop a cohesive merchandise design integrating both brands’ logos and missions, from initial sketch to final digital draft

ROLE

Illustrator

Merchandise Designer

Table of Contents

CREATIVE DIRECTION☟

CREATIVE DIRECTION

E-Board Photoshoot & Video

TASK

Directed the creative concept, production, and post-production for the annual executive board photoshoot and video for Embrace Thy Crown. Developed the overall aesthetic, including mood boards, outfit guides, and pose sheets, inspired by visual references such as the film Clueless.

Coordinated with the photographer to communicate concepts and ensure execution aligned with the vision. Shot video content independently and edited both individual portraits and video footage to create cohesive, visually engaging media that highlighted the new executive board while reflecting the organization’s brand identity.

PROJECT DETAILS

DATE

November 2025

SOFTWARE

Canva

CapCut

FOCUS

Lead concept development, shoot planning, and editing to create cohesive photo and video content showcasing the new executive board

ROLE

Creative Director

Producer

Videographer

Editor

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LET’S CONNECT☟

Thanks for taking a look!

I’m excited to bring this creativity to new opportunities! ;)

You can contact me at …☟

EMAIL ME